The 15 Laws of Success According To Napoleon Hill

Harness the Universal Powers of Success within You

Napoleon Hill wrote “The Law of Success” in 1928 and revolutionized the way people thought about creating wealth, self-improvement, and achieving goals.

Financed by Andrew Carnegie, Napoleon Hill’s research took 20 years to complete and involved extensive interviews with over 100 of the most successful people in America at the time.

The Law of Success can be summarized by looking at the 15 character traits that comprise the Law of Success.

Definite Chief Aim

A “chief aim” is a definite purpose, or goal in life. According to Napoleon Hill this is the first gate a person must pass through before achieving success.

This is very important!

To achieve any level of success or wealth, you must have a definite purpose or goal in mind. That does not mean it must be a written goal, signed and notarized; however, it does mean you need to think about what you want to accomplish with your life. Figure out what it will take to achieve that goal, and then devote time, effort, and thought to achieving it.


Self-confidence is that magic elixir that gives you the courage to dream, and then take the action necessary to achieve that dream.

Habit of Saving

W. Clement Stone once stated if you lack the ability to save money, the power to create wealth is not within you. And while saving is not a route to wealth in itself due to the lousy interest rates typical of savings accounts and certificates of deposit, the very act of saving develops a financial mindset and confidence to invest, start businesses, and avoid financial setbacks created by emergencies.

Consider this example…

I recently had an employee whose transmission went out on her car. Now, if you’ve ever had transmission problems, you know this poses an expensive situation.

Lacking the funds to get her car fixed, she secured an advance payment from one of those cash advance places. Three years later she is still paying the interest on that initial loan.

If she had managed to save the $900 required to fix her car, she could have paid for the repairs in cash and avoided the hassle. So far she has paid the cash advance people over $2,400 in fees associated with her loan.

Learn to save and stay a step ahead of financial emergencies of this nature.

George Clason’s book “The Richest Man in Babylon” is an excellent book to read on this subject.

Initiative & Leadership

Successful people are self-motivated and want to assume leadership roles.

Have you ever tried to motivate a person to do something he or she is not interested in doing? Sure, it may get done, but chances are you will have to push, cajole, threaten, and otherwise harass them into doing it.

Life is too short for that. Work with motivated people who want to achieve a definitive goal. And don’t forget, other people feel the same about you. If you want help from other people, be sure to show the initiative to meet them half way.


Imagination is everything in life. Think about it, before you came up with a specific goal, your imagination had to put together the thoughts necessary to realize the achievement of a goal may be a worthwhile process.

Everything begins with thought. Learn some good brainstorming techniques by writers like Tony Buzan and then let your imagination run wild.


Dale Carnegie often stated “if you want to be enthusiastic, act enthusiastic.” Try it sometime, it actually works.

The bottom line is this…

If you want to achieve a goal that requires the input or cooperation of others, do you think they would work with a dullard, lacking in enthusiasm or energy? Or, would they prefer to work with a person with energy to see the project through?

Enthusiasm does not mean cheerleader pep rally jumping with joy and exuberance, but it also does not mean sitting on the couch complaining about the lack of opportunity as you channel surf re-runs you’ve seen a dozen times.

The right kind of enthusiasm exists somewhere in the middle ground between the cheerleader and the couch potato. But if you want to error on the side of caution, be a cheerleader.


Self-control as I see it refers to the ability to restrain yourself from outlandish behavior that may jeopardize your reputation or disrupt your business operations.

I recently had a business partner who became angry with a customer, and rather than resolve the customer’s complaint in a rational manner, he became emotional and basically “exploded” on the customer with a verbal outburst.

Of course, we lost his business-so who benefited from that? Nobody.

Keep yourself reserved and under control. You never know when the person, or people, you are interacting with may be able to control your destiny.

Habit of Doing More Than Paid For

In business lingo, smart organizations are developing a corporate culture of under promising and over delivering.

You can use the same ideas in your personal endeavors and work. Do more than is expected, and you will be noticed.

Pleasing Personality

Okay, this doesn’t mean you have to be Pollyanna, but it also means you should not strive to be Gordon Gekko.

The basic tenet of this character trait is that people prefer to be around and work with pleasant people.

Accurate Thinking

What is the use of thinking about facts or situations that are false?

Robert Allen talks about this extensively in his creating wealth books, and often states the biggest problem with so many of us is that “we know so much that is just not so.”

For years I avoided having anything to do with investing in residential real estate because I remembered my father telling me I would spend every waking hour fixing toilets and fighting to collect rents. Yes, there are challenges to managing rental properties, but the idea that these challenges are insurmountable, or make investing in real estate a poor decision, “just isn’t so.”

When you are making plans for a new business venture or investment, look for the facts and don’t allow yourself to become distracted by myths, rumors, or flat errors in thinking.


The ability to concentrate is central to any lasting or significant accomplishment.

Regarding The Law of Success, concentration means to focus your efforts onto a specific goal and avoid being distracted from that goal.

For example, if you have a goal to learn to speak Spanish, and the next week you change your mind and decide to study German, and then flip flop to study French the next week, by the need of the month you’ll be exactly where you started.

To achieve world class levels of success in any endeavor requires laser like focus, attention to detail, and perseverance.


Napoleon Hill uses the analogy of a wagon wheel to illustrate this point. Imagine, he wrote, what would happen to the wagon if one wheel was broken or missing?

The point is, we can all contribute to a group goal, and there are individuals who can help you achieve your personal goals and dreams, if you will cooperate with them.

Learn to work together with other people and harness the power of other people’s talents and resources to achieve your dreams.

Profiting by Failure

Many of fear failure, and will do anything, including not even trying, to avoid failure. But where does that get you?

Humans learn by trial and error.

Consider how a baby learns to walk. If she quit trying after failing a couple of times, she would spend her life crawling everywhere.

The key to success in this area is to learn from your failures. For example, if you purchase a stock and it promptly causes you to lose money, don’t just quit investing. Analyze your trade and search for the cause of your failure-and then apply this new found knowledge in your next trade.


There are some things in this world that simply cannot be tolerated, and I’m sure you can think of a few of these situations. However, for the most part, a willingness to tolerate the uniqueness of people and their values, can open doors to your success and happiness.

Practicing the Golden Rule

Just in case you don’t remember, the Golden Rule basically states “do unto others as you would have done unto you.”

Of course, if you’re a masochist and enjoy pain, this rule may not be appropriate for your. The point is, most people want to be treated with dignity and respect, and they want to have the freedom to enjoy life as they see fit.

When you practice the Golden Rule, you are able to “win friends and influence people” in the Dale Carnegie manner-resulting in increased opportunities for yourself, and a richer, more rewarding life.

The Keys to Success to Investing in Real Estate

Most real estate professionals flunk within the first few months of trying to create a business enterprise out of real estate investing. The trick begins with a beneficial marketing plan and then practicing a disciplined effort to the marketing plan on a even basis. There is a lot more required to succeed, and you will encounter more tips, tricks and unique real estate marketing techniques in this article.

Is there anyone in your town that doesn’t recognize that you buy homes or that you are a real estate professional? If so, you aren’t performing as well at marketing or rendering real estate investing information about your real estate investing business enterprise as well you could be. I find out real estate investors telling all the time that they aren’t receiving seller phone calls and subsequently aren’t receiving the leads they need to find the real estate business deals they require to earn a living. I say increase the marketing and the sellers will Call. Not only that but if you are canvassing the world (or at least your area) that you buy problem real estate holdings, eventually you will be acknowledged for what you do and sellers will telephone you strictly on your reputation. this is what is called cost effective marketing.

One real estate professional was in a home, garden and hardware store a few calendar weeks ago and went past a couple of guys in an aisle. A conversation was heard while he walked by, I overheard one state, “That is the real estate man”. Now I had never known either of those men and have no idea who they are but that experience lets me acknowledge that I must be doing my business at letting the world to recognize my business is buying real estate in that area. There are many ways to let the area know that you are in the real estate investing profession and getting information out there that helps people realize you buy foreclosures, distressed real estate, do real estate short sales and have got a lot of real estate information and experience to flip properties. Some methods are cheap and some are more expensive. You are going to have to attempt many things and acquire a feel for what brings about for you the best results in your region to get the calls you require to transact real estate deals. I have tried many forms of marketing methods for real estate commercial enterprises of all varieties and have come back to a few that consistently create enough leads for me to purchase the 2 or 3 real estate holdings and houses I want to purchase every single calendar month. They are as follows:

Classified Ads

The classified advertisement in the most prominent newspaper in the region is by far the heaviest producer of leads for local real estate investors that I have determined. I understand it is costly and I understand there are instances it does not generate phone calls but if you are going to persist in the real estate investing business sector just place it in there and leave it. Get used to it making up part of the toll of performing the real estate business. You may expend about $350.00 a calendar month for my 4 line ad and that is the commercial range. I’d consider running it 365 days a year to constantly cue everyone that you are a real estate professional and you purchase real estate in their region.

Over the past few or so years I have watched many “real estate investor” ads come and go. Most folks put them in for a many or even just a couple of calendar weeks and then remove them or try just placing them in on the week ends. Real Estate Marketing just simply does not work this way. Put your real estate ad in the paper and leave it in there. It will more than make up for the price, trust me, and you will see after you finish your first deal. If you are distressed because there are real estate investors ads from many other investors in there, don’t be. They are there because they are getting responses. Just be sure to and actually answer your cell phone and keep it on all the time otherwise you’ll be squandering money.

When a fresh ad for real estate investor information shows up in my newspaper, I will always call on the advertisement. 9 times out of 10 I get a message device or answering service. This is a significant turn off to somebody who needs a resolution to their real estate trouble now. They want to speak to a person who can quiet their anxiety over their current issues with their home and tell them everything is going to be ok. Your answering device won’t do that, they need a human being. As for what to put in the advertising, you will have to work on this one. I have tried various idea and the one I have now hast not changed for over 4 years. I haven’t switched it because I get responses. My ad is:

We Pay CASH FOR HOMES In 24 Hours! Any area, price or condition Call xxx-xxx-xxxx

Now I have had other real estate professionals jockey for place and interchange their ad copy to be leading of mine in the column but it has not made whatsoever difference, at least as far as I can discern. Don’t worry about those things, just get the advertising out there and leave it. It could possibly take a bit of time, perhaps a several weeks to get going but sellers will telephone. As soon as you have your classified advertising running, then you should start working on your other marketing techniques right away. If you only go through one idea a week, within a few weeks or a couple of months you will have a significantly powerful real estate purchasing process.

Ads in the “Freebie” Papers

You might also run advertisements in the freebie papers in your local region or the region you want to conduct real estate investment deals. These are the “Thrifty Nickel”, or whatever they are named in your region. We run both a column ad and a display in this newspaper and expend about $175.00 or so a calendar month for these ads. They pull in seller leads reasonably well and have always rationalized the costs. Remember that these guys are usually open to talking terms on your rates and you will probably get a better rate if you commit to a longer advertising agreement.

Bandit Signs or Road Signs.

Bandit signs are great. They are some of the best lead producing tools around. I have yet to put out a bunch and not be bombed with calls right after I arranged my marketing. I just don’t position them out that often. I might place out a few to a half dozen or so a calendar month and the ones that continue and don’t get taken down continue to pull in phone calls. At an average price of less than $4.00 per sign, they are one of the greatest real estate marketing and advertising values available. Check the net for sign manufacturers for discount signage costs. I use 18 x 24 signs and set them at high traffic crossings around the town I wish to purchase houses in.

I also position a sign in the front yard immediately after purchasing any house. I have purchased several homes in the same regions as a result of marketing this way.

You can either use wood stakes or the wire stakes with your signs. I like the wood stakes because they do not bend like the wire ones, in addition, they are more less expensive and you can find just about any reasonably sized stick of wood or stake at your local hardware store for a really good value. Just get long lengths and trim down to fit. Then just nail the sign to it with the roofing nails with the orange or green plastic tops or you can use screws. There are many variants on what the wording on the sign can say. Keep in mind that traffic will be moving so you want to keep your message short and simple so it may be read. Plus your telephone number must be big, large and easy to read.

If you search the sign advertisement content, you will discover that it is same resemblance my paper ad. I like to brand my advertising because I believe that helps with identification that is probably why the two guys noticed me as a Real Estate Professional..You want to have contrast, so a white sign with dark blue letters usually is the best draw. Some folks swear by black on yellow or black on orange. Again, I say it’s not what or how you say it rather simply that you’re out there marketing and placing out signs that counts. You’ll build a ‘brand image over time if you stay logical with your real estate marketing endeavors. When dealing with bandit signs, be sure that your local code enforcement laws are aware of them. In some areas or counties they can lax on them but a few miles down the road in another county or city, they can be super strict and will ticket you in a minute, pull the signs down and lead off looking for your next posters to go after you again. Some retail merchants in high tax areas can’t put out any A board signage without having them sized and then fined.

Flyers and Bulletin Board Postings

Flyers and related collateral are another cheap way to get the word out that you are a real estate investor buy property, foreclosures or distressed properties. Just create a flyer with any one of the free on-line flyer software internet sites telling people that your are a real estate investor and how to get in touch with you. Make copies for few cents apiece and you have some really inexpensive real estate marketing and advertising. It really is that simple. Then place these flyers on every bulletin board in your Town or region you would like to buy your property, foreclosure or distressed home.. I also recommend that you place some of them in those plastic sheet shielders so the rain won’t ruin them and put them up on phone poles around neighborhoods I like to buy property in.. While not as prominent as the bandit signs, on poles actually in the neighbourhood they still attract phone calls. I carry a file with me in my automobile and put them up whenever I stop at a grocery store or major discount shop or really wherever. Some of the other area to put them are:

· Laundromats

· Taped to the inside of telephone Booths.

· On the counter of any business organization that will let you place them at.

· Bulletin boards at any local or major rebate store (lots of traffic)

· Grocery store bulletin boards

· Fax to Mortgage agents, call first

· Fax to Real Estate Agents, call first and they may get a lot of these.

· Take them Door to Door in target regions

· Employment centre Bulletin board

· County Courthouse or public office Bulletin board

These are just a few illustrations. Any place that will allow you to set one is a good place. You can never let too many people know that you are a real estate investor and are in the foreclosure market.

Imprinted and/or Promotional Items

Optimum Real Estate Investor Marketing Ideas – These no-lose ideas are sure to get you top hits on leads and calls for your Real Estate Investing occupation.

These are some of my favourites and most fun. While they are not the top producers of leads or the least costly, they will sure position you apart from the average investor.

Pen Knives – These tiny Swiss army knives are the neatest things. They are actually key chains etched with your content, mine being: WE BUY HOMES – All cash or take over payments within 24 hours! Call xxx-xxx-xxx I assure if you give one of these to somebody they will hold on to it it and if they conceive of selling, they will think of you. They are about $1.75 each.

Key Chains – I give these to all my buyers with the keys to their new house on them and leave them all over the place. They come in the shape of a house or #1 or whatever style you like and have your message on them. You can guess what mine says. Cost – about $. 25 cents apiece.

Pens – I use these all the time. Whenever I sign a sales receipt or anything I leave my pen. I cannot tell you how many outcries I have gotten off of these things and since I often need one, I always possess one to give away. My attorney even has a supply on his closing table. I possess two types printed. One for sellers says “We Buy Homes!” and one for buyers says “Everyone Qualifies”. Cost – about $.26 cents per unit.

Coin Holders – These you hardly find anymore so everyone is surprised when I have them. I leave these things everywhere. Mine are bright yellow with blue letters and my message. Cost – about $.30 cents apiece.

I leave all of these promotional items everywhere, on the top of gas pumps, on end-cap displays in grocery stores and in department stores. I look at it this way, if I give away 100 pens, 50 knives and 50 coin holders a month, that is only a little over $100 bucks a month. That is still cheap advertising. And with the money you can make in a real estate deal, it is ‘no cost’ marketing strategy. You can get any of these promotional advertising products at many major promotion marketing manufacturer, and you can find companies online as well.

Business Cards

I order business cards by the 1000’s and you should as well, there are a lot of great places online that can print up nice (and cheap) cards for you and that specialize in real estate as well. As for business cards, well, they are cheap, mine are about $50.00 for 2000, and I pass them out and leave them everywhere I possibly can. I leave my cards everywhere, in pay phones, on restaurant tables, my kids even have their own supply to pass out. Try to get a box a week out. The card doesn’t have to be fancy, in fact the simpler the better. My card is bright yellow with blue letters and says:

WE BUY HOUSES Foreclosure? Need Repairs? Bad Tenants? Divorce? CASH IN 48 HOURS! OFFERS MADE ON ALL CALLS! XXX-XXX-XXXX

Car Magnetics

Magnetics are one of those things where you spend once and get use for a long time. Mine cost about $75.00 and are yellow with blue letters. They say:




I have gotten several deals from these signs. Remember to order a smaller set for the back of your car/truck. People have more of a chance to read the message when they are riding behind you.


I like golf shirts and oxford dress shirts with my logo on them. There’s plenty of adverting houses that will help you design a logo if you don’t have one or use the one you already have. There is no charge for set up and all items ordered include your embroidered logo free.

I pass custom imprinted hats out to everyone I know who wears one and have given away many shirts as well. They really look nice and present a nice image for your business.

Other Advertising Tools

There are many other shapes of advertising, some I have tested in the past such as billboards, door hangers, yellow pages, television and radio advertisement. I even have a traveling billboard, an old SUV painted bright yellow with blue WE BUY HOUSES! and my telephone number that I drive around and park overnight at dissimilar places. It brings the calls! Get the marketing going and let the world know who to call when they have a house to sell, a pre-foreclosure, distressed property or someone who just wants to get out of their house.. If that phone isn’t ringing, you aren’t making money so you need to get a good marketing strategy going and stick with it!

I sincerely hope these tips will help you in your next real estate marketing efforts and get you the real estate investing deals you’re after.